Luxury Watch

Choose Rolex Watches for its timeless luxury

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With a brand that has been around for over one hundred years you get a quality time piece that has all the prestige of the most respected watch brand in the world. Rolex watches have been known internationally as a symbol of quality and luxury in because of superior craftsmanship and timeless beauty. Not only that, but Rolex watches is also a leader in innovation. Rolex is still one of the top companies in the world and the esteemed owner of the brand was all a philanthropist who set up a foundation to insure Rolex’s income would go to charity.

Rolex watches invented and also innovated the first waterproof wristwatch “Oyster” in 1926; as well as coming up with the first wristwatch with an automatically changing date on the dial in 1945. The first waterproof case to a depth of 100 meters was invented by Rolex in 1953. Immediately following that innovation was the first wristwatch to show two time zones at one time in 1954. The Rolex Day-Date, the first wristwatch with an automatically changing day and date on the dial in 1956. It just shows that Rolex brand has been the leader of innovation for wristwatches from the beginning.

Rolex introduced some of the first watches on the market with automatic movements in 1923. These self-winding watches not only made winding unnecessary but they resulted in more reliable and accurate timekeeping. They also were the leaders in coming up with quartz movement watches. Although very few of their watches at the time used quartz movements, their engineers were crucial in implementing and designing this all important technology in the 1960’s and 1970’s. They worked with sixteen Swiss watch manufacturers for development and with about five years they had perfected this technology with the introduction of the Rolex Oysterquartz.

Being one of the top innovators in the world, Rolex continues to be at the head of inventions and advanced technology even today. Rolex is the largest manufacturer of Swiss made certified chronometers. To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches. Another recent innovation is the ceramic bezel. Applying this to sports watches is a great invention because it’s not influenced by UV-light and is extremely scratch resistant. With all these interesting and forward thinking influences, Rolex continues to be at the head of the market.

Rolex prices vary by several things. It is often based on model and materials used. Some more rare watches are worth more than others. Obviously a gold inlaid watch is going to cost more than a plain one, and a diamond inlay watch can sky rocket in price as well as vintage Rolex watches, and the ever sought after “Pilots’ range of stainless steel watches. These watches speak of stature, wealth and accomplishment, and with that kind of branding the prices can climb into the hundreds of thousands of dollars. As collector’s items these watches will probably never go out of style.

Not only has Rolex invented and reinvented the watch but they have also been leaders in advertising as well. In 1927 a Rolex Oyster crossed the English Channel, worn by a young English swimmer named Mercedes Gleitze. The swim lasted 10 hours and the watch never stopped ticking. Afterwards Rolex published a full page ad proclaiming the success of the watch and thus the Testimonial style of advertising were born. It became a beacon for advertisers everywhere to follow. Testimonial ads were the words straight from a user’s account which attested to quality, function and the belief you could trust said brand.

When it comes to materials, Rolex has exceptional taste in selection by choosing the absolute best materials for all their watches. Precious metals, stainless steel, ceramic, mother-of-pearl, precious stones all of them are hand selected for quality and perfection. Every element of the case, bracelet, or dial is carefully selected and constantly reevaluated to guarantee its performance and impeccable style. With Rolex you get a brand you can trust and a quality that has been established through careful consideration and by a group of professionals who know exactly what you look for in a watch.

Rolex not only provides time pieces for the rich and affluent. They are also the official time keeper of Wimbledon and the Australian Open tennis grand slams, as well as two of the four majors in golf: the Open Championship and the U.S. Open. They are also the title sponsor to the 24 Hours of Daytona, from which the Daytona model takes its name, along with the Rolex Sports Car Series. Recently Rolex became the official timekeeper for the FIA Formula 1 motor racing championship. Rolex has also been the official timekeeper to the Le Mans 24 Hours motor race since 2001.

Rolex watches is also a high end luxury watch that is used a lot by men and women as a part of their jewelry collection that could be worn with pride and excellence. Because of its high price, this particular brand of luxury watch usually comes with a certificate for their buyers so they could know that the Rolex that they have is real, original and authentic. A lot of people choose to buy this kind of luxury watch because they think it fits their personalities and styles well since it really looks glamorous and prestigious. With their models that are classic and luxurious especially the ones with gold or diamond platted fittings.

Not only have Rolex sponsored sports events and helped POWs but they also have worked with other companies to support and sponsor various adventurers and explorers, from mountain climbers to deep sea divers, Rolex has sponsored all kinds of people to get out into the world and expand their horizons, discover new things and have done it all with a Rolex watches strapped to their wrist. They also sponsor sailing races. No matter what the reason you could think of, prestige or practicality, affluence or deep sea diving, mountain climbing or trekking across the world on foot, a Rolex watches has the quality, precision and brand you know you can rely on in all your adventures

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